Welcome to NOON & Co.

NOON is a concept for a clothing line currently in development. We have a passion for fitness and well constructed clothing. This site will tell you everything you need to know about the NOON concept, and you can choose to support this journey through purchasing merchandise or investing. We’re happy you’ve stopped by and we hope to inspire you with our mission.

What is NOON & Co?

NOON is currently a concept, created by Rachel Humbrecht who is a textile artist and graphic designer. The NOON & Co. concept is one we feel speaks to many kinds of people from many different walks of life. We believe in comfort, sustainability, functionality, and versatility in clothing, and we’re working to bring those values into more wardrobes around the world.

Instant Classic

Our iconic logo on super comfy apparel

Shop The Collection

For Yogis

Designs that fit even the most flexible of lifestyles

Shop Yoga Styles

Winter Active

For those who don’t let a little snow come between them and fitness

Shop Long Sleeves


We truly believe “life is better upside down”!

Shop Inverted Styles

NOON & American Apparel

100% cotton, made in America, and incredibly comfortable? That’s a lot to love from a t-shirt! We use American Apparel for all of our printed products because of their high quality and modern cuts and styles.

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Click here to like us on Facebook for the latest updates from NOON